Custom Bike Frame by Ventum Designs Gifted to Ambassador Yousef Al Otaiba

The triathlon world looks for new ways to make races safer and simpler for athletes every year, and Ventum Designs recently released a special edition bike frame for the United Arab Emirates (UAE) ambassador to the United States, Yousef Al Otaiba (http://ambassadoryousefalotaiba.weebly.com/). This frame was a special edition, sporting the colors of the UAE, and Ventum Designs hopes to create a fence that brings their company together with the athletes of the UAE. This article explains how Ventum Designs has created a frame that is on the cutting edge of their industry.

#1: The Bike Frame Is Ultra-Light

The ultra-light frame is a brilliant design that offers aerodynamic qualities that are not found in other frames. The frame will glide through the air much more smoothly than other bike frames, and the frame provides more space for the wheels to move freely. The rotation of the wheels of a bike is often impeded by the frame, but the new frame by Ventum Designs allows for maximum power from the wheels.

#2: The Colorful Paint Job

Ventum Designs sent a frame to Yousef Al Otaiba that sports the colors of his nation. The athletes of the UAE could be seen on a frame like this in the future, and the frame represents the beginning of a hopeful business relationship between Ventum Designs and the UAE. There are many people who took notice of the frame, and the gift makes the new frame public in a way that a market campaign cannot.

#3: Why Do Triathletes Need Better Bike Frames?

The biking portion of a triathlon is especially grueling when someone is performing the full Ironman version of the event. The bike portion is over 100 miles long (http://www.trutrisports.com/cycling-training/), and a light bike frame makes pedaling that much simpler for every athlete. The new frame from Ventum Designs was created to help triathletes improve their times in every race, but there are many avid bikers who may prefer this design over other bikes in the industry today.

The space age design from Ventum Designs is a breakthrough in the triathlon world. Giving the frame to Yousef Al Otaiba helps show that the company and the country may come together in a harmonious relationship. The two entities will make the new frame the class of the triathlon world, and offering a gift to someone who loves bikes simply makes the gift that much more meaningful.

Whisky Advert Of David Beckham Given Thumbs Up By Advertising Standards Authority

David_Beckham_SuitThere has been an ongoing concern revolving around the recent advert of David Beckham. His new campaign is for a new whisky developed by Diageo. His adverts showcase Beckham, who rides on a motorcycle. Then, he pours drinks for his friends.

Charity Alcohol Concern has said that Beckham is famous even on children. He should not be allowed to promote alcohol. This would become appealing to teenagers. Also, it implies that drinking becomes a key for acceptance or social success. They even pointed out that Beckham’s partnership in the past with Sainsbury’s Action Kids and had become a goodwill ambassador for Unicef.

ASA recognized Beckham’s involvement with Sainsbury’s Action Kids as well as being an ambassador. However, they consider it does not contribute to the global icon’s appeal towards the children. It was even noted that the athlete’s shift from playing football towards venturing into commercials, his move on joining different foreign leagues, and his retirement from football meant that his appeal towards the children is long gone way back in 2014.

Haig-Club-whiskyThe company Diageo even said that based on Beckham’s Facebook page, 76% of them were at the age of 18 above. Also, its target audience is those within the age range of 25-40. This clearly supports that indeed Beckham has no more appeal to the children.

Even if ASA gave a thumb up for the said whisky advert, one thing is clear. Beckham has indeed joined the limelight and has become much of a public figure. He becomes a target of scrutiny and will always be followed by the cameras, media, and other groups. Whatever he does, he will be criticized for it. He even has gone famous thanks to his infamous Emporio Armani underwear ad together with his wife Victoria Beckham. The whisky ad is not shocking anymore. He was a famous footballer and have retired. He is a celebrity. He is a global icon. This means he receives contracts for commercials, posing for a magazine, and endorse a designer brand. Beckham is entitled to that.

As for him having an appeal for the children – this remains a big question. Of course, there are teenagers who still idolize and follows him. With him retiring from football and venturing into commercial his appeal will go down the drain as the months and years go by. He is still David Beckham a famous footballer.

If you haven’t seen the advert yet, take a look below: